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Interreg SLO-HR - The Tourist Board of Varazdin
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Interreg SLO-HR

NAZIV PROJEKTA: ‘Povezivanje zelene turističke ponude zaleđa s registriranom prirodnom i kulturnom baštinom’
AKRONIM: ZELENO ŽELIMO
PRIORITETNA OS PROGRAMA: Aktivna zaštita baštine održivim turizmom
VRIJEME TRAJANJA PROJEKTA: 1.9.2017. do 29.2.2020.

O PROJEKTU

ZELENO ŽELIMO je projekt koji je odobren za financiranje u sklopu programa INTERREG Slovenija – Hrvatska, Europskog fonda za regionalni razvoj.

Glavni cilj ovog projekta bio je stvoriti i implementirati nove turističke sadržaje na projektnom području na temelju uključivanja kulturne i prirodne baštine, u kombinaciji s uzbudljivim sadržajem iz zaleđa, tj. Ruralnih krajeva koji okružuju gradove te ciljnim skupinama omogućiti nova iskustva i s druge strane učinkovitije ponuditi nasljeđe i sadržaj u zaleđu kroz održivi turizam.

Cilj projekta:

Glavni cilj projekta bio je osmisliti i implementirati nove turističke sadržaje na temelju aktivnog uključivanja baštine povezane sa sadržajima iz zaleđa, i ciljnim skupinama omogućiti nove doživljaje. Promjena koju smo postigli je doprinos većoj privlačnosti prekograničnog područja zbog novih turističkih proizvoda uključenih u baštinu i njihova povezanost sa sadržajima iz zaleđa.

postignuti rezultati:

  1. Uspostavljen Zajednički prekogranični turistički proizvod – brend «Kultnatura« www.kultnatura.eu
  2. Povećanje za više od 8000 posjeta na lokacijama baštine za vrijeme trajanja projekta
  3. Tri infrastrukturne investicije manjeg opsega na području baštine općina Veržej , Dobrovnik i grada Ludbrega
  4. 232 osoba uključenih u jačanje kapaciteta/ uključuje osobe iz obje države

Brend KULTNATURA  sastavljen je od četiri različita mikroproizvoda: PRIRODA I KRETANJE, RUKOTVORINE, GASTRONOMIJA I VINO.

Svaki mikroproizvod zasnovan je na jedinstvenom ishodištu, uzimajući u obzir ono što svako mikropodručje nudi. Kvaliteti pridonosi činjenica da se radi o prekograničnom sudjelovanju različitih organizacija. Posjetiteljima se na taj način nude različiti i zanimljivi sadržaji dok dugoročno sudjelovanje pridonosi korisnoj razmjeni iskustva, povećanju posjete turista, razvoju turističke ponude i povećanju kvalitete turističkih proizvoda.

Ukupna vrijednost  projekta: 836.515,00 EUR

Sufinanciranje EFRR: 711.037,75 EUR

Vlastita sredstva partnera: 125.477, 25 EUR

 

 

 

POPIS PARTNERSKIH ORGANIZACIJA PROJEKTA ZELENO ŽELIMO

VODEĆI PARTNER:

Poljoprivredno šumarski  institut Murska Sobota

PROJEKTNI PARTNERI:

Turistička zajednica grada Varaždina

Grad Ludbreg

Hrvatska gospodarska komora – županijska komora Varaždin

Institut za napredne tehnologije i održivi razvoj Murska Subota

Ustanova Marianum Veržej

Zavod za zaštitu okoliša i turizma Dobrovnik

PRIDRUŽENI PARTNERI:

Grad Varaždin

Turistička zajednica Grada Ludbrega

Općina Veržej

Općina Dobrovnik

 

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